Call for designers, chefs and artists!
As you may know by now the main aim of the Grandma's Design project is to draw the public’s attention to the variety of baking traditions in Europe. Not only for preserving them, but also for giving them a further life with a new interpretation, considering the changing conditions of today’s society. With ‘Grandma’s Design’ Europe’s baking heritage is actively revisited by various target groups in five European member states: Italy, Belgium, Turkey, Finland, Netherlands.
Food Design competition
Professional designers, chefs and artists dedicated to food design from any country in-/outside of Europe are encouraged to take part in the first Grandma’s Design competition about food design. The competition aims to find new food design concepts inspired by traditional baking recipes of 75 grandmothers from the five countries. All grandmothers have been filmed and interviewed while preparing a baking recipe that is of particular interest because of its heritage, “couleur locale”, tradition or specific story. To participate in this competition, creative design and food professionals need to choose the one recipe, grandma or (baking) story that inspires them to create a new food design concept or product. The videos can be viewed on this page on our website. Sign up here to participate in the competition. Deadline of the competition is March 29th 2013.
The winning designers and grandmas will be:
- ...featured in a Book of Winners, produced by Design Vlaanderen;
- ...featured in an exhibition at the Award Ceremony in November 2013;
- ...promoted across Europe by the Grandma’s Design partnership and the European Commission’s Culture Programme;
We have prepared a press release about the scope of our Food Design competition, registration requirements and deadline. The PDF file is attached to this news update, feel free to spread it within your networks. If you are interested we could also send you some photo's of a Food Design workshop organised by us in Brussels on November 20th 2012, if you need visuals for communication purposes. If you would like to receive these photo's please send us a message including your email address.
Regular updates can be found on our Facebook page, Twitter account or by registering for our newsletter!
news archive >>